Audience Behaviour Theory

Audience Behaviour

Richard Dyer's Utopian solution theory



Richard Dyer

Inadequacy	Poverty	Confusion	Exhaustion	Isolation
Solution	Abundance	Clarity	Energy	Community

This solution gives people a choice of compensation for the inadequacies in their own lives.

An example of this solution being put to use would be if we tried to do an Anti-Smoking campaign into this: there would be clear motives that we could offer based on the Dyers solution, e.g. gain money, understand the facts, gain energy, and join a quiet club.